Do you wonder how sometimes some not so extraordinary pictures on Instagram get thousands of likes? Either they are plain lucky, or they are doing something which everyone isn’t doing. So, what are they doing differently? Is there any secret formula or loophole in the Instagram algorithm? Well, the answer is hashtags! Instagram is widely popular across the whole world and in India too. Everyone is posting pictures, videos in feed and stories like anything. It feels great when you get more likes and excellent comments, isn’t it? But how to get those likes? Let’s find out.
If you are an Instagram user, you might be using several hashtags while uploading your pictures. I have seen many of my friends using hashtags that aren’t even remotely relevant to their picture, like once one of my friends posted her washroom selfie, and the hashtags were like #couplesgoals #thuglife #newyork and blah blah blah. That’s why I thought I should write this article and give you a little insight into how the world of hashtags work and how you can leverage the power of hashtags to get more likes and followers on Instagram.
Hashtags were originally invented by Twitter and eventually, all social media sites started using them, and later it became the most popular on Instagram. Putting into layman terms, hashtags are used to approach people with similar interests. So if you want to see pictures about Mumbai, you can just type the #mumbai hashtag in search, and you’ll come across a huge number of pictures with a #mumbai hashtag with them. You can even see the top posts and recent posts with the same hashtag. So let’s see how we can use hashtags more efficiently and get more likes on your awesome pictures and get you more followers.
Using Specific hashtags which are relevant to your picture will help you to get more likes from people with similar interest on that topic. So, if you want to upload your photo with your KTM RC bike, make sure you use specific hashtags like #KTM #KTMRC390, #390cc and more like these if applicable. You can also use hashtags related to bikes such as #roadtrip, #racing and so on. Just make sure you don’t use any irrelevant hashtags even if they are popular.
“Think before you speak, google before you post.” Don’t just use any hashtags for your picture. Take some time and search for popular and trending hashtags on that topic. So if you want to post the picture of your cappuccino at CCD, there are popular hashtags for coffee such as #Coffeetime, #Coffeeaddict, #Coffeeoftheday and few more. Here we have made a list of top best Instagram hashtags to get more followers and likes.
Let us take an example of a search. If you want to know popular hashtags related to coffee, go to the Instagram search bar and type #coffee and wait. Within a fraction of second, it will show you a list of the popular hashtags. If you want real-time trend analysis, then there are many paid sites which have sorted lists of hashtags and their visualizations according to their topics, e.g., Top-Hashtags.com
Now, Instagram even suggests hashtags when you are writing the caption itself, which saves the hassle to look for relevant hashtags manually. That’s amazing!
Although Instagram allows you to use 30 hashtags in a single post, it’s not cool to use all of them. Only 2 to 10 hashtags are enough to partner with your caption. Don’t use all 30 hashtags because you can. Try to stick with relevant hashtags with your picture.
Instagram #WHP Project
#WHP (Weekend Hashtag Project) is a series started by Instagram’s Community Team where they choose theme and hashtag and showcase the best picture with that theme or hashtag on their page every week on Friday. So if you think you can click good pictures then upload them on Instagram with #WHP hashtag and wait until they announce the winner.
Using popular hashtag may sound tempting, but they don’t work all the time. Your pic will be lost under the pile of thousands of photos posted every second with same hashtags. Hashtag #love has more than 87,71,08,836 Instagram posts, and your picture will be one of them. Don’t forget that hashtags show your picture based on the timestamp if say some 20 more pics uploaded in a minute then no one going to see your picture in that popular hashtag.
Using your self-made hashtags like #mahbike #melababuisbest #mahlyfmaahrulzzz won’t work on Instagram until and unless you are a trendsetter. So STOP IT!
Decide a Theme of Your Account
If you are serious about building a community and want to connect with like-minded people who share the same interest with you, then decide what kind of account you are going to create. Are you a traveller, a movie geek or fashion blogger? Decide that and create your content around that theme or vibe. It’ll help to garner loyal followers and eventually become popular on Instagram too.
The key to becoming popular on any social media platform is to create value for your followers. The more value you create for your followers with your content, more people will connect with you.
If you can take care of these things, you’ll get more likes, and you can get noticed by other Instagrammers also. Let us know in the comments if you got some more tips and don’t forget to rate the article. See Ya.